
Let me tell you about Sarah.
Last year she had big plans: increase revenue, expand her team, and attract bigger clients. Step forward twelve months and she was working longer hours with bigger demands and not getting much further ahead.
“I thought we just needed to work harder,” she told me. “We got a marketer, worked harder and longer and all that achieved was more work”.
What was the problem?
Its a common one.
The business had grown, but so had the work and demands and they didn’t update their systems.
Every January, business owners everywhere make grand plans like Sarah did. They set ambitious revenue targets, dream up elaborate growth strategies, and promise this year will be different.
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